1950s Brach’s Displays

1950s Candy Store Designs

Candy stores in the 1950s were more than just shops; they were fantastical experiences. Their designs were heavily influenced by midcentury modern and Googie style, reflecting the era's fascination with space and the atomic age. Picture bright colors, sweeping architecture, and upswept roofs that turned simple shopping trips into thrilling adventures.

These stores catered to both kids and adults, offering a nostalgic trip for grown-ups while letting children indulge their sugar cravings. Walking into a 1950s candy shop was like stepping into a wonderland where everything sparkled and enticed. Those candy jars weren't just containers; they were treasure chests filled with bite-sized dreams.

By the time you left a 1950s candy store, you didn't just have a bag of sweets. You'd been given a little piece of happiness, a sugar-coated slice of nostalgia that perfectly matched the optimism of the decade. And isn't that the sweetest thing?

Interior of a 1950s candy store with colorful displays, Googie-style decor, and happy customers of all ages

Brach's Pick-A-Mix Concept

Brach's Pick-A-Mix, introduced in 1958, revolutionized candy shopping. It brought the spirit of old corner stores right into the bustling aisles of supermarkets. Imagine the joy of scooping up your own mix of candies, just the way you liked them. It was like sifting through a treasure chest of colorful delights—turning a simple shopping trip into a delicious adventure.

The charm of Pick-A-Mix was its nod to nostalgia, reminiscent of the days when kids eagerly spent their pennies at the local general store. But Brach's elevated this experience. With barrels brimming with a rainbow of sweets, the visual display was a feast for the eyes. Colors popped, textures intrigued, and every scoop was a canvas for creativity.

The Pick-A-Mix Experience:

  • Visual delight: Barrels full of colorful candies
  • Customization: Create your own unique mix
  • Nostalgia: A throwback to old-time general stores
  • Affordability: One price per pound for all selections

This concept wasn't just about buying candy; it was all about the experience. It allowed shoppers of all ages to immerse themselves in a brief, sugary respite from the daily grind. Who didn't get a thrill from the decision-making process, feeling like an artist with every scoop?

In an era when design and experience mattered as much as the product itself, Brach's Pick-A-Mix was more than just a way to sell candy—it was an invitation to dream, to savor nostalgia while indulging in a contemporary delight. It was sweet, it was fun, and it was quintessentially a joyful nod to simpler times.

As you wander through the vibrant memories of 1950s candy stores, remember that these spaces were more than just places to buy sweets. They offered a slice of happiness and nostalgia, wrapped in the optimism of the era. And isn't that what made them truly special?

  1. Kawash S. Candy: A Century of Panic and Pleasure. New York, NY: Faber and Faber; 2013.
  2. Brach's Candy. Our Story. Ferrara Candy Company Website.